Guild

A guild is a group of players in a faction that explore and raid together. Guilds share certain rewards and achievements, and can buy guild housing. All guild members must be of the same faction. Guilds may be set up for a small fee, by talking with the NPC guild master in a city. There must be four players to set up a guild. People can only be part of one guild at a time.

Guild master
The guild master is the leader of the guild. They can appoint two other guild members to be guild representatives.

The NPC that allows you to set up a guild is also referred to as the guild master.

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